Because in the fertile mind of an intrepid entrepreneur, all it takes is just a tiny seed of an idea to be sown.
Once that happens, the seed is nurtured with abundant care, intense determination, superb innovation and a vision of excellence that is unmatched.
Those tiny green shoots of hope, signifying the beginning of a journey that evolves, expands and takes on a life of its own.
encouragement that has helped me start and carry forward this dream project to a growing number of homes and professional kitchens.
a challenge on many fronts
and pulses from their place of origin, to keep the taste as authentic as possible.
Additionally, I also had to create and sustain an environment of trust and acceptance
around the brand and its products.
Today, when I look back, I realize that this genuine desire to accomplish and offer something different has helped my venture CURRY PATTA to connect with customers on a deeper level.
I am proud to say that Our ‘NO COMPROMISE” emphasis on operational hygiene, quality and product consistency has seen kitchen doors open to us faster than any other food brand.
I have always consciously noticed and experienced that it is those tiny things and
touches that we add to something, that makes it so wonderful.
That is why I named my food venture “CURRY PATTA”.
to a dish makes the taste come alive!
A PORTION ON EVERY PLATE. A PLACE IN EVERY HEART.
CURRY PATTA - promoted and managed by me, Sangati Bansal - a young, dynamic and highly successful first generation entrepreneur - is a fast rising venture with a business model sharply focused on the highly competitive packaged food market space.
I am an accomplished culinary expert, having a completed my Masters in Culinary Arts from the prestigious City and Guild London (UK).
What I have always aspired for - is creating a special niche of my own in the food business.
A niche that would bring me the satisfaction of seeing my food preparations
becoming a part of homes and families, plus deliver true delight to my customers!
CREATING DISRUPTION – THE RECIPE FOR INNOVATION
Education complete and not one to follow a set routine, but rather being the one that thrived on disruption, I like every true entrepreneur was compelled to ask myself - WHAT NEXT? WHAT MORE? WHAT DIFFERENT?
And soon I myself a really challenging task!
A task to create a wholesome alternative to the traditional food habits and tastes, in her hometown Agra!
The bigger mission going forward being…
Get the traditional spicy tastes of North India to gracefully accept and welcome the sour tangy flavours from the South of India!
This disruptive zeal translated into a tangible business enterprise – CURRY PATTA.
FROM A MIX OF CHALLENGES RISES A BATTER OF SUCCESS
Starting out in Agra as a home kitchen set up in 2017; to begin with CURRY PATTA had to match up to challenges on multiple fronts.
The immediate thing to deal with was of course the traditional cuisine, that was well entrenched in kitchens at homes, street corners and market shelves.
The biggest challenge for me and my team however, was getting people to accept the change we were proposing in food habits. This was a daunting task since the ingredients, the recipe, cooking style, the taste; everything was totally different from the local cuisine.
This was almost like asking a homemaker in Agra to allow a stranger into her kitchen!
Another challenge was to source high quality food ingredients like spices and pulses from their place of origin, to keep the taste as authentic as possible. The next challenge was to achieve that perfect consistency in the batter and taste.
I invested in modern machinery, experimented with ingredients and soon the first batch of CURRY PATTA batter was ready for the market.
Instinctively understanding that a direct head on approach would not work well with homemakers, me and my team created a very subtle, yet smart and customer friendly approach. Team Curry Patta went about informing and educating homemakers, influencers and retailers in the immediate vicinity about CURRY PATA and the offerings it had.
It took time, but good food always cooks well on a slow fire isn’t it?
With quality, freshness and consistency in taste as its selling points things picked up. Slowly yet steadily, customers started asking for batter by CURRY PATTA and retailers started calling in to fill stocks.
Today, I am proud to say that CURRY PATTA has created a relishing product portfolio of gluten-free, vegan and zero preservative batters. It offers fresh idli- dosa batters, fresh chutneys, and authentic masalas, ready to eat upma mix. All prepared with hand picked, authentic ingredients and R.O water.
Growing at an astonishing rate of 100% within a year and a soft, or crispy but yummy part of over 10,000 families in Agra, Mathura and Gurgaon, CURRY PATA is looking at carrying its fresh ideas to nearly every B and C tier city within a 300km radius from AGRA, over the next 3 years.
Yes!What started as an interesting mix of challenges has risen to become a wonderful batter for success!!